Free Business Appraisal in Melbourne

By Michael White, Director and licensed estate agent · Updated October 2026

How much is your business worth? Our free, confidential appraisal gives you a written report with a realistic price range for your business, usually within a few days of receiving your figures. It also shows what is pushing that value up or down. There's no obligation to sell, and many owners ask for one years before they plan to.

What's your business worth?

What you get

• A written appraisal report, usually within a few days of receiving your figures.
• A realistic price range, checked against industry pricing data and comparable Victorian businesses currently on the market.
• Your adjusted profit, step by step: an add-back schedule from your net profit to the maintainable profit a buyer would earn, so you can see how the figure was reached.
• The reasons behind it: what's adding value (steady profit, a secure lease, good systems) and what's holding it back.
• What would lift the price, and how long those changes usually take, if you're not selling straight away.
• A clear next step, whether that's going to market now or preparing over the next 12 months.

How we work out what your business is worth

Buyers pay for the profit they'll take home, so we start with your adjusted net profit: your profit with the owner's wage and any one-off or personal costs added back. We then apply industry pricing data and compare your business with similar businesses on the market. The final range depends on:

• The lease: years remaining, options and rent. A short lease can lower the price or stop buyers getting finance.
• How much the business relies on you: a business that runs on systems and staff is worth more than one that depends on the owner.
• Your trading trend: steady or growing sales give buyers confidence. A falling trend lowers offers.
• Customers and suppliers: a broad customer base and transferable contracts reduce the buyer's risk.
• What's included: plant and equipment, stock at value (SAV), goodwill and any licences.

Our guide What Is My Business Worth? How Business Valuations Work in Victoria explains each of these in more detail.

What to have ready

You don't need everything to get started, but these make the appraisal more accurate:

• Profit and loss statements and tax returns for the last two to three financial years
• Recent BAS statements
• Your lease, including any options
• A list of plant and equipment
• Your staff roster: roles and hours (no names needed)
• Key supplier or customer contracts, and any franchise agreement

PDFs, spreadsheets, Word documents or photos of documents are all fine.

Confidential from the start

Everything you share is kept confidential. We don't contact your staff, landlord, customers or suppliers, and nothing about your business is advertised unless you decide to sell. Read how we protect your confidentiality.

Appraisals for businesses across Victoria

We appraise small, medium and large businesses, from owner-operated businesses to multi-million-dollar companies, in Melbourne and regional Victoria. That includes supermarkets and food retail, childcare and NDIS providers, manufacturing and engineering, cafés and restaurants, finance businesses, sports and recreation centres, and franchise resales. Industry guides: cafés and restaurants, health, NDIS and childcare, childcare centres, manufacturing.

Common questions

Is the appraisal really free?

Yes. It's free and there's no obligation to sell. Many owners get an appraisal years before they plan to sell, so they know where they stand and what to improve.

How much is my business worth?

It depends mainly on your adjusted net profit and how reliable that profit is, then on the lease, how much the business depends on you, your trading trend and what's included in the sale. Two businesses with the same profit can sell for quite different prices. An appraisal looks at your actual figures, lease and market.

Is an appraisal the same as a formal valuation?

No. A broker's appraisal is a market-based estimate of the price buyers are likely to pay, prepared to help you decide whether and when to sell. A formal valuation is prepared by a qualified valuer or accountant, usually for legal, tax, family law or finance purposes.

How long does an appraisal take?

Usually a few days from when we receive your figures. You get a written appraisal report with your price range, how it was worked out, and what would lift the value.

Will anyone find out I'm thinking of selling?

No. Everything you share is kept confidential, and nothing is advertised or shared unless you decide to sell.

Do you appraise businesses outside Melbourne?

Yes. We appraise businesses in Melbourne and across regional Victoria.

Ready to sell?

When you're ready, see how we sell your business, from appraisal to settlement.